Volvo and Edmunds.com Steer Business Into Mobile With Quattro Wireless

Volvo and Edmunds.com Steer Business Into Mobile With Quattro Wireless Exclusive Deal Featuring Volvo as Lead Ad Sponsor on Relaunched Edmunds.com; Leverages Quattro Wireless' Technology Platform

Waltham, MA – April 27, 2009 – Edmunds.com, the premier online resource for automotive information, has selected Quattro Wireless, mobile's largest premium ad network, for an exclusive mobile advertising and publishing partnership as they steer their business into mobile channels. Quattro, in partnership with Media Contacts and Mobext, has secured Volvo as a site sponsorship for the re-design launch.

With a mobile ad campaign that started April 1, Volvo became the first sponsor for Edmunds.com's site re-launch and will have exclusivity over Edmunds.com's "Vehicle Spotlight" for the duration of the campaign for the launch of its 2010 XC60 Crossover vehicle. Quattro is developing an innovative and expandable mobile microsite and ad unit for Volvo to support their key sponsorship site placements and create an interactive experience for the consumer. Quattro worked with Mobext and Media Contacts, Volvo's digital media agency, for the sponsorship deal.
As an exclusive publisher in the Quattro Mobile Ad Network, Edmunds.com will leverage Quattro's team and their technology platform to publish a re-designed site with auto news and reviews, vehicle pricing including Edmunds.com's True Market Value®, buying guides, loan calculator, dealer locator and other utilities for a mobile audience.

"We are very excited to use the mobile channel in launching the new 2010 Volvo XC60. We are equally pleased to sponsor Edmund's site re-launch," said Linda Gangeri, Volvo's national advertising manager in the US. 
Serving Edmunds.com's millions of dedicated consumers with Quattro's dynamic targeting technology, the partnership creates compelling opportunities for marketers and agencies, particularly for automotive and related advertisers seeking highly efficient reach.
"Volvo recognizes how the automotive customer is increasingly using the mobile web in their shopping and purchasing decisions and we selected Quattro Wireless to help us reach those active consumers through advertising and technology," noted Phuc Truong, Managing Director of Mobext. "We decided to work with Quattro because of their ability to bring creative and targeted solutions that were relevant for our brand. Not only is Edmunds.com, Quattro's exclusive partner, a perfect fit for the XC60 launch, but the mobile channel is a great way for us to drive awareness of the vehicle and reach the end market car buyer."

"The mobile device is the perfect way to reach consumers and to influence their automotive purchase decisions. What we have created for Volvo is a destination that will drive high consumer engagement and also give them the tools to steer consumers into their dealerships," said Steven Rosenblatt, Senior Vice President of Ad Sales for Quattro Wireless. "The Edmunds.com and Volvo collaboration is another example of how Quattro delivers a premium audience, creative solutions and full service for today's leading consumer brands."

"Since 1966, Edmunds has been providing automobile buyers with trusted information they need to guide them in their buying decisions," said Lars Albright, Senior Vice President of Business Development for Quattro Wireless. "We are thrilled to support this market leader as they steer their business into new platforms and create new, targeted advertising opportunities for marketers. Through Edmunds.com's mobile destination, the trusted and leading online buying guide resource will be widely accessible in the hands of consumers."
Albright further notes, with the automotive industry changing at such a dramatic pace, mobile marketing and advertising presents an efficient means to provide the publisher and advertisers with real time ROI based on existing mobile consumer trends, behaviors and demand.

"Car-shoppers can save money and time when they access our information and tools while at the dealership," said Donna Sechrist, Vice President of Business Operations for Edmunds.com. "And, advertisers who put their messages in front of the auto industry's largest in-market audience are sure to reap the benefits too." 
Through Quattro's platform, Edmunds.com's wired site content has been dynamically configured for mobile with the layout and navigation specifically adapted for all types of mobile handsets.

Quattro Wireless' technology and turnkey solutions have been leveraged by many of the leading brands in automotive including Edmunds.com, Volvo, Toyota, Mazda, Lincoln and Car and Driver.