Quattro Wireless Privacy Policy
Quattro Wireless, Inc. ("Quattro") considers the privacy of mobile consumers to be of paramount importance and continuously reviews our privacy-related policies and practices to ensure responsible policies consistent with consumer-friendly and protective best practices. This Privacy Policy was prepared to describe how Quattro Wireless collects data and uses it to provide mobile advertising and marketing services.
Quattro Wireless is a provider of mobile advertising and marketing technology and services to leading consumer brands and mobile media publishers. Quattro Wireless operates a mobile advertising network (the "network") of first-tier mobile publishers and advertisers. The network matches ads to site content, mobile device, carrier characteristics, visitor browsing behavior and other information collected from visitors. The policy below describes Quattro's policies on the use, privacy and protection of such information.
Data Collection and Data Usage
Personally Identifiable Information (PII)
Personally identifiable information (PII) is any information about consumers such as name, address, or email address that is not otherwise available via public sources; provided, anonymous information collected by aggregating volumes of users is not considered PII under this policy. Quattro Wireless builds and hosts mobile websites for our clients; PII may be collected in the course of a web site visit as part of the users' interactions with that site. When PII is collected in this manner, this PII data is the property of our website partners and is subject to their privacy policy. Quattro Wireless may not use this data in any way that is not authorized by our website partners, and we will not use PII for ad targeting or for any other purpose.
Non-personal Information
Quattro Wireless collects certain non-personal mobile consumer information such as the mobile device, the wireless carrier, site click-thru behavior, ads visited and similar click-stream data. None of this data is considered PII under this policy, and as such, may be used to improve the quality of our services to advertisers, publishers and consumers. Quattro may also assemble non-personal behavioral, location and/or demographic clusters in order to facilitate optimal ad matching. No PII is used during the ad targeting process and PII is never shared with marketers or other third parties.
Registration Data
Some of our partner applications and sites collect registration data such as age, zip code, gender and other individual information in order to provide better application services. Quattro Wireless may access said registration data in order to better match ads to mobile visitors, but PII is never accessed or retained for this purpose.
Mobile Cookies and Opt-Out
Quattro Wireless provides the capability to track a mobile user's activity on partner mobile sites and applications. This capability leverage the cookie on a mobile browser where supported but also leverages other mobile-device tracking mechanisms where available and applicable. Quattro's tracking technology does not record any PII on the mobile device. Quattro server uses the anonymous behavior and aggregate cluster data to provide more personally relevant content and advertising.
Quattro is working with industry groups to formalize best practices around mobile tracking opt-out. Until such time as standard practices are defined and uniformly followed, Quattro provides mechanisms for site and application owners to both delete and reset Quattro's record of site or application visitors.
We also allow for consumer opt-out from targeting that relies on identification of their mobile device. To opt-out of receiving targeted advertising on our network of publisher sites, please click on the following link to opt-out (note that this link must be accessed from your mobile phone – you can type it directly into your browser, or if your phone supports email, you can copy and send it to yourself in an email and then click on it.
Notes:
- This opt out will not stop advertising altogether, but will provide that advertisement targeting is done without use of any personal information.
- Quattro sets an ‘opt-out cookie' on mobile browsers that reliably support cookies - A user who deletes the opt-out cookie (e.g. by deleting all mobile browser cookies on their phone) will have to visit the Quattro opt-out URL again in order to maintain opt-out status.
Disclosure
Non-personal information may be processed by the following entities our employees, independent contractors, affiliates, subsidiaries, suppliers, business associates, consultants and other service providers. Quattro intends to comply with all properly authorized requests of law-enforcement agencies in matters of public safety.
Security
Quattro Wireless takes every appropriate measure to protect against unauthorized access to our data for any purpose.
Quattro Wireless is in the process of obtaining a license from the TRUSTe Privacy Program. As a TRUSTe licensee, we will agree to disclose our information collection practices and have our privacy practices reviewed for compliance by TRUSTe.
Third Party Websites
Quattro Wireless provides advertising and other services to media brands with a mobile presence, including mobile websites, applications and messaging programs. This Privacy Policy does not extend to those sites and services, and Quattro Wireless is not responsible for the security and privacy practices of those sites and services.
Children's Privacy
Quattro seeks to be a responsible company relating to the protection of children, including the privacy interest of children. Quattro's websites, products, and services are not developed for, or directed at, children. If you believe our services are resulting in an inappropriate set of interactions with children, please contact us. If you believe your child has provided Quattro with personally identifiable data, and you would like to have the data removed, please contact us. Emails may be sent to .(JavaScript must be enabled to view this email address).
Unforeseen Circumstances
Over time, Quattro Wireless or any of our affiliates may sell or buy other businesses or entities. In the event of such a transaction, any non-personal information collected may be one of the transferred business assets.
Changes to Privacy Policy
Quattro Wireless is committed to continually examining and reviewing its privacy practices, and may make changes to this Privacy Policy. In the event that any material changes are made to the company's privacy practices, we will promptly make changes to this privacy policy that discloses the changes.
Questions and Concerns
If you have questions regarding this privacy statement, please contact .(JavaScript must be enabled to view this email address).
This Privacy Policy was last updated on January 9, 2009
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