‘The Onion’ inks mobile deal with Quattro Wireless. Seriously.

March 03, 2009

March 3, 2009 by Jason Ankeny

Satirical news outlet The Onion announced an exclusive mobile advertising and publishing partnership with mobile ad network Quattro Wireless. The self-appointed "America's Finest News Source" will leverage Quattro's platform to deliver dynamically configured mobile content and ads optimized for all types of handsets; The Onion's mobile site is also designed to support audio feeds for The Onion Radio News network. The Onion boasts a readership of 6 million. "Our partnership with Quattro should move us ever closer to our sole goal in business: Total domination of the nation's--and, for that matter, the world's--digital media channels," cracked The Onion CEO Steve Hannah in a prepared statement. "Teaming up with Quattro pretty much finishes the job."

For more on The Onion/Quattro deal: - read this release