To promote Good Luck Chuck, Lionsgate recognized an opportunity to reach a key entertainment audience with an exceptional interactive experience through Quattro's mobile network. Lionsgate leveraged Quattro's mobile prowess to increase release awareness and push ticket sales amongst a qualified audience.

Lionsgate found incredible Luck in Quattro's unmatched services including:

• Adapted wired assets to mobile to leverage digital investment. "Juiced" existing creative and video clips for use in mobile campaign.
• Conceptualized and developed landing page layout and features for optimal interactivity including viral (ie. send showtime to a friend), video and send an invite "kiss" wallpaper applications.
• Leveraged Quattro's premiere and exclusive publishers as well as vertical channels to optimize media campaign and reach target audience
• Ad serving by Quattro platform
• Campaign tracking and optimization with the reporting dashboard on Quattro's Platform

With Quattro's Best Performing Mobile Ad Network, Lionsgate achieved a stellar campaign result:

• Excellent CTR of over 3% and average pagviews per user of 3.2
• Over 50,000 unique visitors
• Over 25,000 streams/videos
• Delivered 30,000 "kisses" across most ever carrier in US