Mobile Industry News 10/22/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq

 

Quattro Wireless Helps Ford Motor Company Make the Most of Mobile

from Reuters

Quattro Wireless, mobile's largest premium ad network, today announced multiple milestones in the company's ongoing work to create and manage the mobile presence for Ford Motor Company's Ford and Lincoln vehicles.

 

AT&T activates 3.2M iPhones in Q3, hints at end to exclusivity

from FierceWireless

Thanks to the iPhone 3GS, AT&T Mobility once again added a record number of subscribers in the third quarter of 2009. The company said that it added 2 million wireless subscribers in the quarter, bringing its total base to 81.6 million. In addition, AT&T said it activated 3.2 million iPhones, the company's largest amount to date, with nearly 40 percent of those activations from customers that were new to AT&T. 

 

GQ, Other Conde Titles to Launch iPhone Editions

from MinOnline :: Breaking News & ViewsIn short order this year the iPhone has become a place where magazines are planting a stake in the ground for moving their brands aggressively into mobile devices. Conde Nast already has apps for its Style.com, Lucky and Epicurious brands, but next month the full “Man of the Year” issue of GQ...

 

The mobile Web is dead… Long live the mobile Internet

from mobiThinking - Mobile Marketing Mojo

Periodically, someone somewhere for whatever reason declares the death of the mobile Web. This is welcome because it allows us all to review what the mobile Internet really is and why it is critical.

Mobile Web isn’t just about having a mobile Website – though that is an important part – it’s about recognising that mobile is different. Mobile users have different requirements to PC users and mobile devices have different limitations and capabilities compared with PCs.

 

U.S. Postal Service goes mobile

from Mobile Marketer Homepage Feed

To feed consumers’ ever-growing need for information and services on-the-go, the United States Postal Service has gone mobile through the launch of a device-optimized WAP site.

 

Marketing Daily: Lancome Launches IPhone App And Blog

from MediaPost | Marketing News

The impetus for the iPhone app is Declaring Indigo, the new Autumn/Winter 09 makeup collection by Artistic Director Aaron de Mey. It gives users an innovative and different way to try out the "avant-gardiste," according to the company.

 

Nokia sues Apple over iPhone patent infringement

from FierceWireless

Nokia filed a lawsuit against Apple, alleging the company's iPhone infringes on 10 Nokia patents that span WCDMA, GSM and WiFi technologies. The filing brings to a head heated market competition between the two device makers, and comes just days after contrasting third-quarter numbers that showed Nokia on the decline and Apple as a white-hot Wall Street favorite.

 

New Chips Promise Bright Mobile Future

Heralding the advent of smarter, cheaper, and less energy-demanding smartphones, ARM has announced its newest microprocessor that will be the brains of smartphones and various other other gadgets.