Mobile Industry News 10/27/09
Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq
Qualcomm Focuses on Innovation
from Mobile Marketing Magazine
Qualcomm, which develops wireless technologies, products and services, has established a separate wholly-owned subsidiary, Qualcomm Innovation Center, (QuIC), which is focused on mobile open source platforms. QuIC has brought together a dedicated group of engineers to optimize open source software with Qualcomm technology. The QuIC board of directors has named Rob Chandhok, Senior Vice President of Software Strategy for Qualcomm CDMA Technologies, as president of QuIC.
Opera’s September “State Of The Mobile Web”
from Mobile Marketing Watch
Opera has released its monthly “State of the Mobile Web” report for September, and like usual, it paints an excellent picture of where the mobile Web currently stands- from the perspective of one of the most popular mobile browsers in use today.
HTC Launches 'Quietly Brilliant' Ad Campaign
from Mobile Marketing Magazine
Smartphone maker HTC has launched its first global ad campaign, which is based on the firm’s new ‘Quietly Brilliant’ brand positioning. The campaign is being rolled out across 20 countries in the coming weeks and features the tagline, ‘You don’t need to get a phone. You need a phone that gets you.’ HTC says that this represents its commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.
Mobile Marketing Catches Swine Flu
from Mobile Marketing Watch
In an effort to help protect the world from a global Swine Flu pandemic, Harvard Medical School is turning to the mobile channel and modifying our iPhones into H1N1 combat weapons.
Wireless industry strong even in struggling economy
from Mobile Marketer Homepage Feed
Even during a recession and with their wireline businesses drying up, AT&T and Verizon both posted strong third-quarter results, proof that the wireless industry as a whole is strong.
Palm to debut new Pixi cell phone with Sprint on Nov. 15
from VentureBeat
Palm and Sprint said today that the Palm Pixi cell phone will be available on Nov. 15 for $99.99.
The Palm Pixi phone is the second major smartphone from Palm this year. In June, Palm launched the $199 Palm Pre on Sprint’s phone network. The goal is to get an affordable smartphone out for the holidays.
BlackBerry 5.0, T-Mobile Price Cuts & More Mobile Monday Madness
from GigaOM
What a Monday it is turning out to be for the mobile industry — one major news announcement after another. Three of the most notable include:
- BlackBerry 5.0, the latest operating system update for RIM devices, is out. James Kendrick from jkOnTheRun has the details. From what I understand, it has follow-up flags for email, which makes it pretty useful.
- T-Mobile USA caused a major upheaval yesterday when it announced an everything unlimited plan for $79 a month. You just need to bring your own devices. Jason Devitt, CEO of Skydeck and one of our favorite mobile industry insiders, thinks this is a major development as it indicates that the market might be ready to transition from the culture of two-year contracts and subsidized phones.
- Verizon is betting that a slew of new devices, including the Android-powered Droid, are going to push its sales up in the coming quarters. The company needs a hit phone badly: It added 1.2 million new subscribers in the third quarter vs. 2 million added by archnemesis AT&T during the same period.
Who won the summer smartphone battle?
from FierceWireless
As the critical fourth-quarter holiday shopping season looms--which is guaranteed to be a deluge of new smartphones--it's probably worth taking a quick break and revisiting the results from this summer.
iPhone 'Not A Panacea' For European Carriers
from mocoNews
Now that UK wireless carrier O2 has lost its exclusive contract to carry the iPhone, it looks like nearly all of the British networks, may end up offering the device. The Guardian.co.uk reports that Britain’s Orange is expected to begin selling the iPhone on November 10, a day after O2’s 2-year contract ends. Last week, Kevin Russell, CEO of the country’s smallest network 3, said he expects to sell the iPhone sometime in 2010, while Vodafone (NYSE: VOD) UK, will sell the device starting next year. (T-Mobile UK, pending regulatory approval, is in the process of merging with Orange).
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