Mobile Industry News 10/29/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq
 
Study Examines Mobile Click-Through Rates Across Categories
The iPhone delivered click-through rates on ads 35% better than the average compared to gaming devices and rival smartphones like the BlackBerry and Android-powered handsets, according to a new study by mobile ad network Quattro Wireless.

Brand Advertisers Get Animated, Says Mobile Marketing Report
from Mobile Marketing Watch
Mobile marketers are doing what they can to convince skeptics that the mobile advertising has influential kick. Today, mobile ad network Quattro Wireless released a report touting high response rates for mobile marketing initiatives by traditional brand-heavy sectors, such as auto and entertainment
The report calls out the solid success rates of animated ads versus static banners and text, which makes sense given the opportunity to deliver multiple messages in the small screen real estate without requiring a click.

Priceline Targets iPhone for Hotel Bids
from Mobile Marketing Watch
Priceline’s Shatner-infused TV commercials gave the brand recognition in the online budget-travel space, but the company is looking to inspire more sales via mobile. This week, the company launched an iPhone app featuring their “hotel negotiator” bidding and booking technology (I can barely write that without hearing their jingle. Good job, marketers.)
 
Report: AT&T to launch Nokia smartphone with Qualcomm chip
from FierceWireless
AT&T Mobility will launch a Nokia smartphone powered by a Qualcomm chip and running the Symbian platform, according to a VentureBeat report, a move that would further deepen the relationship between the nation's second largest carrier and the world's largest handset vendor.
 
With Droid, Motorola Has Nowhere to Go But Up
from GigaOM
Motorola’s free-fall in the mobile phone space it once dominated continued in the most recent quarter: The company’s wireless revenues fell 46 percent to $1.7 billion during the period as its market share eroded to a mere 4.7 percent.