Mobile Industry News 11/02/09
Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq
Is the IPhone's Honeymoon Over?
from Advertising Age - Latest News
For the third year in a row, Apple's iPhone will enter the holiday shopping season as the smartphone to beat. But this year, it actually has some respectable challengers.
Motorola To Sell Droid As "Milestone" In Germany, Italy, And Argentina
from mocoNews
A week after unveiling its much-anticipated handset, the Droid, Motorola (NYSE: MOT) is getting international attention for the Android 2.0 device. IDG News reports that the phone which has generated a number of favorable reviews, will be sold in Germany, Argentina and Italy as the “Milestone.” In Germany, two carriers—Vodafone (NYSE: VOD) and O2—have picked up the device, as well as mobile phone retailer The Phone House. No word on when it will go on sale, or which carriers in Argentina and Italy are selling the phone.
Orange UK To Sell iPhone Starting 10 November; No Price War For Now
from mocoNews
Orange UK, the country’s third largest network, announced today that it will begin selling the iPhone on November 10. While the move marks the end of O2’s exclusive contract to sell the phone to its customers, consumers hoping for a better deal at Orange will be disappointed…
MasterCard's Priceless Discovery: Apps Really Work
from Advertising Age - Latest News
NEW YORK (AdAge.com) -- MasterCard was an early mover in the apps space with its ATM Hunter, and now, as the company celebrates the 12th year of its famed "Priceless" ad campaign, it's brought out a new app to match called "Priceless Picks." In this video program we take both apps for a live-action, on-screen test drive and chat with MasterCard Worldwide CMO Larry Flanagan.
from GigaOM
HTC, the white label phone maker, lest it upset its carrier customers, has stayed away from advertising its products. No more — as a company with ambitions to become a major player in the smartphone business, HTC recently unveiled a new campaign for its touchscreen smartphones, many of them powered by Google’s Android OS. These include devices such as Sprint Hero and T-Mobile’s myTouch. Google’s G1 and G2 are two other models rolled out by HTC in the market.
Three App-Makers Bring Marvel Comics To The iPhone In U.S.
from mocoNews by Tameka Kee
A trio of iPhone app-makers have secured mobile rights to publish more than 70 Marvel (NYSE: MVL) comics. Titles include Joss Whedon’s Astonishing X-Men series, Ed Brubaker’s Captain America, and other two X-Men series. The comics will be available for $2 each through In App Purchase with Comixology and Panelfly’s free apps, and 99-cents individually with iVerse. The apps are only available to U.S. users.
Chinese Chant "iPhone, iPhone!"
from Silicon Alley Insider
The iPhone did, in fact, draw a crowd today, despite a rare rainstorm that had streets jammed in Beijing...
“The price is a little high, but we don’t care,” said one woman who lined up for over an hour to buy a 16 gigabyte iPhone with her boyfriend who was shivering in the cold...
Sprint Planning 2010 App Store
from Mobile Marketing Watch
Sprint is getting into the mobile app store business.
This week Sprint Nextel unveiled plans to roll out its own mobile application storefront. Gone from future BlackBerry and Windows Mobile 6.5 handsets will be the embedded app stores that accompany each phone’s respective operating system.
MobiTV Introduces NBA League Pass
from Mobile Marketing Watch
MobiTV has officially launched NBA League Pass Mobile for the iPhone and Android.
In an effort that only further strengthens sports coverage via mobile channels, MobiTV will offer NBA basketball coverage of 40 live games every week via either WiFi or 3G connection.
Apple Hits 100k Apps, Does Quantity Matter?
from Mobile Marketing Watch
Apple may be picky when it comes to which apps populate its app store, but with 103,384 approved apps (and 94k or so available for purchase or download), they can’t be that picky.
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