Mobile Industry News 11/24/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq

Clickatell Releases Festive Mobile Marketing Guide
Mobile Marketing Magazine
As organizations look for more effective and cost efficient ways to reach customers during this year’s holiday season, S. African firm Clicktell says that many of its customers are taking advantage of mobile marketing for immediate reach, reduced campaign costs, higher customer satisfaction and increased traffic, ultimately resulting in higher profits.
 
What's the Future of Apps? Weigh in on our Semi-Annual APPS Survey
Digiday
What's the future of APPS? Is Android on the rise? Is Facebook still the king? DM2PRO.com is launching our semi-annual apps survey in collaboration with Quattro Wireless. We'll be sharing the results at digiday:APPS LA Dec. 10, and would appreciate your he...
 
AT&T launches prepaid mobile broadband offerings
Fierce Wireless
AT&T Mobility launched its own prepaid mobile broadband plans, weeks after rival Verizon Wireless decided to jump into the prepaid broadband market. The new plans, called DataConnect Pass, work with all AT&T-certified netbooks and laptops. The pricing is identical to the plans that Verizon introduced earlier this month
 
So is this the iPhone Killer?
Mobile Marketing Magazine
Well given Apple’s track record in its short time in the mobile business so far, you wouldn’t bet on it. Nonetheless, I’ve just sat through a very impressive demo of the ‘First ELSE’ handset from Israeli firm ELSE, part of the Emblaze group. The Linux-based handset is due to go on sale in the second or third quarter of 2010, and according to ELSE CEO, Amir Kupervas, offers “a new level of usability – maximum usability”.
 
NetDev Unveils iPhone Conferencing App
Mobile Marketing Magazine
NetDev, an independent software vendor (ISV) for telecoms service providers, has launched a widget for the iPhone that allows users to manage enterprise audio conferencing sessions from their iPhone. In the near future, says NetDev, the Conference Controller widget will also be made available for other brands of Smartphone.
 
Evolved Intelligence Launches Managed Application Service
Mobile Marketing Magazine
Evolved Intelligence has launched a managed application service for mobile operators called ‘Remote ENGINE’. The applications available within the engine cover roaming, messaging, pre-pay and a number of other areas. Access to the applications is provided by a network interface function (NIF), which is attached to the operator’s network and which itself connects with one of Evolved Intelligence’s remote servers via IP.
 
Gravity Sling shows how virtual goods sales work on the iPhone
VentureBeat
Riptide Games has revealed how well virtual goods sales work on the iPhone with its new game Gravity Sling. It’s yet another case study in how to get ahead in the iPhone economy.