Mobile Industry News 12/10/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq

State of the Apps Industry Survey Predicts Flood of New Mobile Entrants in 2010

digiDay

Exclusive research released by DM2PRO.com and Quattro Wireless at the digiday:APPS summit in Los Angeles today revealed that, among advertisers or agencies who have worked with mobile apps, a third expect their mobile apps budgets to increase by more than 75 percent in 2010, some by greater than 200 percent.

Will Google Goggles Finally Bring Mobile Image Recognition Mainstream?
Mobile Marketing Watch
I’ve long been a fan of the concept of image recognition, especially in terms of mobile marketing and the potential it has when combined with today’s feature-packed smartphones.  Problem is, several underlying technologies needed for mainstream image recognition have been either under-developed or simply non-existent.

7-Eleven rolls out mobile marketing test campaign in 200 stores
Mobile Marketer
7-Eleven Inc. is testing a mobile marketing campaign in San Diego, with approximately 200 of its stores participating in the program.

WiGig alliance creates next-generation wireless networking standard
VentureBeat
By next year, the speed of Wi-Fi networks could be significantly faster thanks to a new generation of technology being announced today by the Wireless Gigabit Alliance (WiGig). The WiGig 1.0 standard combines two different wireless technologies: 60-gigahertz wireless and Wi-Fi. The first technology uses the 60-gigahertz band of the wireless spectrum to create a 10-meter range wireless network. It also uses something called “beamforming” to extend the range of the 60-gigahertz network beyond 10 meters. The 60-gigahertz wireless network can support devices inside a room and can transfer data at 7 gigabits per second, or about 10 times faster than the fastest Wi-Fi networking available, 802.11n, which transfers data at 600 megabits per second.  

Liquor giant Diageo adapts to consumer mobility with new site
Mobile Marketer
Diageo, a premium drinks company, is extending its reach with the launch of a mobile version of its Web site.
 
New CBS Mobile head speaks to mobile strategy
Mobile Marketer
CBS Interactive has promoted Rob Gelick to senior vice president and general manager of CBS Mobile in a move intended to cement the content provider’s position as a mobile leader.
 
 Apple Will Use Lala To Overhaul iTunes
Silicon Alley Insider
Apple is preparing to recreate iTunes in the cloud, using recently acquired Lala as the cornerstone of a new strategy, the Wall Street Journal reports. Lala allows people to buy and listen to music on the web from anywhere.