Mobile Industry News 12/21/09

Unilever, Toyota advertise in new Hachette Filipacchi apps
Mobile Marketer
Hachette Filipacchi Media U.S. has launched five new iPhone applications for several different media brands with advertising from Unilever and Toyota

L'Oreal’s Garnier, EMI Music: mobile 20X more effective than online
Mobile Marketer
L'Oreal’s Garnier brand of hair and skin care products and recording-industry giant EMI Music said that mobile advertising drove 20 times the engagement levels as online ads.

Citysearch expands reach with Android app
Mobile Marketer
IAC’s online local guide Citysearch has introduced an application for Android-enabled phones in an effort to extend its reach.

How carrier evolution will affect mobile in 2010
Mobile Marketer
Carriers and brands seeking new ways to reach consumers have tremendous opportunities in 2010, spurred by technology development and innovative uses of existing systems.

Mobile Innovations a Hit with Consumers, says Airwide
Mobile Marketing Magazine
Mobile innovations have topped a UK consumer poll of the ‘top technology innovations’ of the last decade. The survey, commissioned by mobile messaging firm Airwide Solutions, surveyed over 2,000 people from the UK and saw GPS-enabled devices, including mobile phones, receive 44% of the votes. The iPhone came in third, with 32% of the votes. 

Samsung runs Mobile Explorers competition for 2010 Olympic Winter Games
Mobile Marketer
Samsung Electronics America Inc., the official worldwide Olympic partner for telecommunications equipment, is running a competition to promote its Mythic handset. 

Merry Mobile Christmas
Mobile Marketing Magazine
Sharpcards, which provides mobile ecards, has announced year-on-year growth figures of 33% over the festive period so far, on the back of a prediction from environmental charity Waste Watch that up to 1 billion Christmas cards will end up in UK bins this year