Mobile Industry News 12/7/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq

In Mobile, Delivery Device Matters to the Message
Advertising Age - Digital
In the mobile marketing 3.0 world we see a mingling of hardware, technology, real-time interaction, community and marketing, all mashed up to deliver a marketing experience I'll call Extreme Marketing UX. The device is not irrelevant here but is what helps propel the action since the phone is part of the experience itself.

AAMCO targets Gen-Y for mobile car care service
Mobile Marketer
National car care provider AAMCO released a mobile application that gives customers access to diagnostic tools and up-to-the-mile maintenance information at the touch of a button.

All Hail the iPod Touch
GigaOM
As the competition for smartphone domination starts to heat up, it is becoming increasingly clear that the iPod touch is Apple’s ace up its sleeve, and according to a report by Flurry, a San Francisco-based mobile analytics company, 24 million iPod touches represent about 40 percent of the total 58 million iPhone OS devices. From the time I first laid my hands on the iPod touch, I have been a big fan of it — after all, it is just like an iPhone except that it has more storage, is skinnier, and has none of the hassles of dropped calls.

Mobile Commerce Daily - Lufthansa mobile offerings take off
Mobile Marketer
Today in Mobile Commerce Daily: Lufthansa mobile offerings take off and Ticketmaster sponsors St. Jude’s Children’s Hospital mobile giving initiatives. Lufthansa, a European airline that has had mobile offerings for several years, has increased its mobile bookings by 50 percent after an overhaul of its mobile Web site.

The iPod Touch is creating the iPhone users of tomorrow
VentureBeat
Apple’s iPod Touch is building a long-term base of loyal owners who could one day become iPhone owners, according to the latest analytics report from Flurry. Over the past six months, the iPod Touch has gained four percentage points of market share in terms of users sessions. The iPhone continues to grow in user sessions, but its share has dropped, while Android’s has gained slightly.