Mobile Industry News 1/11/10

Half of consumers embrace in-store mobile shopping during holidays
Fierce Mobile Content
Fifty-one percent of subscribers across 11 international markets used their mobile phones for in-store activities like comparison shopping, product information and coupons during the 2009 holiday season, according to a new survey released by handset maker Motorola.
 
Check Out Boston's Mobile Tech Scene
Silicon Alley Insider
Over two hundred mobile companies are headquartered in the Boston area, and more than 10 mobile startups launched here in 2009. Mostly focused on individual mobile applications, none of these new companies at first glance look like the next hundred million dollar exit. But behind these seemingly single-application organizations are businesses developing new strategies and platforms much more sophisticated than what initially meets the eye.

Anheuser-Busch distributor lands 1,800 opt-ins via mobile sweepstakes
Mobile Marketer
Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, ran an SMS promotion with the National Hockey League’s Tampa Bay Lightning that drove 1,800 opt-ins to its database.

Pulse Launches iPhone App Company
Mobile Marketing Magazine
Production company Pulse Films has teamed up with digital creative Dan Morgan to launch KINKUB, an iPhone application development company. KINKUB will create stand-alone iPhone apps, and producing apps as part of Pulse Films’ other multiplatform projects.

Conference Focuses on Mobile Financial Services
Mobile Marketing Magazine
Informa Telecoms and Mediais staging its 13th annual Mobile Financial Services event at the Copthorne Tara hotel in London from 9 - 10 March 2010. The event is an evolution from Informa’s Mobile Payments Conference and aims to give delegates all the information needed to succeed and profit in the world of mobile finance.