Mobile Industry News 1/13/10
Gartner Forecasts Mobile Web Access Will Surpass PCs by 2013
Fierce Mobile Content
Mobile phones will overtake PCs as the dominant web access device worldwide by 2013 according to a new forecast issued by research firm Gartner. Based on Gartner's PC installed base forecast, the total number of PCs in use should top 1.78 billion units in 2013
Reaching Consumers -- Anywhere, Anytime
Adweek
The central challenge hardware manufacturers, marketers and publishers face today is making content available where, when and how their end users want to consume it, says eMarketer. Netbooks, e-readers, gaming devices and ever-smarter smartphones give new meaning to the idea that "You can take it with you." The portability of content from device to device and "technology to-go" represents the future of media consumption.
Don't build an old brand with the new tools.
I Love Marketing
A couple of weeks ago, I skimmed through the book "Brand Digital: Simple Ways Top Brands Succeed in the Digital World" by Allen Adamson, who is the Managing Director of the New York office of Landor Associates.
Guardian.co.uk's iPhone App Could Be A £2 Million-A-Year Business
paidContent
Okay, that may be getting ahead of ourselves a little…Guardian.co.uk says it’s sold 68,979 copies of its premium iPhone app since launching in December. At £2.39 a pop in the UK (and $3.99 in U.S.), that’s £164.859 in income over the month, or, at that rate, £1.97 million (about $3.2 million) a year.
SHARE WITH OTHERS: