Mobile Industry News 1/14/10

Using Consumer Insights to Uncover Opportunities in Next Generation Mobile Devices
comScore
New mobile devices are redefining what consumers expect from their phones and have created endless opportunities for innovation.

Mobile donations to Haitian relief top $2 million
Fierce Mobile Content
U.S. mobile subscribers have texted donations of more than $2 million to the Red Cross in the aftermath of the massive earthquake that struck Haiti on Tuesday. Mobile donations solutions provider mGive launched the effort in association with the Red Cross and the U.S. Department of State--by texting HAITI to 90999, subscribers pledge $10 to the relief cause. The donation will appear on their next mobile bill, with 100 percent of the funds going to the Red Cross.
 
Catching up to Mobile
ClickZ
A never-ending stream of factoids, quotes, and predictions flow toward me every day through Twitter and Google Reader. But even in a TweetDeck haze, the quote above got my attention.
 
Lego uses app as launch vehicle for 'Click Moments' campaign
Mobile Marketer
Toy giant Lego Systems Inc. is targeting adults with its first application for iPhone and iPod touch, a centerpiece of its multichannel “Click Moments” campaign.
 
Ford takes third place: 2009 Mobile Marketer of the Year
Mobile Marketer
Ford Motor Co. took third place for the 2009 Mobile Marketer of the Year award. Based on the nominations received from readers and submissions from this publication's editorial team, Mobile Marketer is convinced that Ford serves as role models for outstanding use of mobile advertising and marketing.
 
Forecast: Mobile Web Access To Surpass PCs In 2013 By More Than 100 Million
 Mobile Marketing Watch
As part of its key predictions for IT organizations and users in 2010 and beyond, Gartner Research has predicted that mobile Web access will surpass traditional PC access by 2013.  Furthermore, while the number of PCs accessing the Web is predicted to be 1.78 billion units in 2013, the combined installed base of smartphones and browser-equipped enhanced phones is expected to exceed 1.82 billion units- surpassing PC access by almost 100 million units.
 
Tagcrumbs Launches iPhone App
Mobile Marketing Magazine
Tagcrumbs, the web platform for sharing favourite places, has launched a free application for the iPhone and iPod touch. The app can be downloaded from Apple’s App Store in seven countries, including the UK, US and Germany.