Mobile Industry News 1/21/10
eMarketer
Mobile app investment should grow significantly this year, according to a report from DM2PRO and Quattro Wireless. Spending on social apps, however, will stagnate even though more marketers have already developed the applications.
Coca-Cola mobile video advertising outperforms online counterpart
In-application mobile video ads from Coca-Cola Co.’s Coke Zero, Miller Brewing Co.’s Miller Lite and Warner Bros. Entertainment’s New Line Cinema have outperformed their online counterparts
Amazon lets developers create apps for the Kindle book reader
Responding to the popularity of apps, Amazon announced today that developers will be able to make content for the Kindle eBook reader.
White House Launches iPhone App In Time To Watch State Of The Union
The White House has launched an iPhone application, which is consistent with President Obama’s mission to create a more open and transparent government. But if you have anything other than an iPhone, you are going to have to wait.
Tetris reaches 100M units sold on mobile phones
Though it was created more than 25 years ago, Tetris just keeps breaking records in the game industry. Today, the owners of the game announced that Tetris has sold more than 100 million units on mobile phones since 2005.
Nickelodeon's Mobile Plans Include 20 New Apps In 2010
mocoNewsNickelodeon said it will double its efforts in mobile this year, bringing the number of applications it has rolled out in the space to 40 since launching its first in February last year.
Flirtomatic Reports Virtual Gift Boom
Mobile Marketing MagazineMobile and online flirting service Flirtomatic says that it witnessed explosive sales of virtual gifts over the Christmas period, selling over 28,000 gifts in the five days between Boxing Day and New Years Eve, which equates to 233 gifts per hour. In the run up towards Christmas Day, Flirtomatic sold over 54,000 virtual gifts, while gift purchases on Boxing Day were double what they were on Christmas Day, and rose a further 50% on 27 December.
National Geographic Launched iPhone World Atlas
MinOnline :: Breaking News & Views
Talk about a no-brainer! When you are sitting on one of the best and most beloved collections of maps in the world, it almost seems a sin not to bring them to a mobile platform where they can be of such use and fun. The $1.99 National Geographic World Atlas for iPhone and iPod Touch aims more for quick . . .
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