Mobile Industry News 1/25/10
Laptop Sales Help Apple Top Forecasts
New York Times
For signs of an economy on the mend and a renewed enthusiasm for shiny new gadgetry, look no further than the strong results in Apple’s first-quarter earnings report.
OMD is Ad Age's Media Agency of the Year
During his 20-year stint as a marketing executive at NBC and ABC, Alan Cohen was nagged by the feeling that his media agency partners failed to deliver on their potential.
App Stores to Bill $6.2bn in 2010, says Gartner
Consumers will spend $6.2 billion (£3.8 billion) in mobile application stores in 2010, while advertising revenue is expected to generate $0.6 billion worldwide, according to the analyst, Gartner. The company’s report, ‘Dataquest Insight: Application Stores; The Revenue Opportunity Beyond the Hype’, predicts that app stores will exceed 8 billion downloads in 2010, 82% of which will be free to end users. Gartner is forecasting that worldwide downloads in mobile app stores will surpass 21.6 billion by 2013, with 87% of these being free.
Women’s Health Adds iPhone to Cross-Platform Sales
MinOnline :: Breaking News & Views
Taking a page from the many game developers on the iPhone/iPod Touch mobile platform, Rodale’s Women’s Health brand is offering a free, ad-supported version of its workout app. Better still for the magazine, its sponsor for the month of January, fitness product developer Savasa, is making the...
In this week's distracted app roundup: Grand Theft Auto, committed! Live video, streamed over 3G! Photos, psycedelicized! Blocks, stacked, smashed, and squeezed through holes! Casual gaming norms, subtly subverted! Spying spouses, caught! Songs, made with magic! Barack, Obama'd! And more...
National Geographic takes best-seller World Atlas mobile
National Geographic has released the World Atlas application, the latest offering in the publisher’s ever-growing mobile platform.
Are We Getting Closer to an All-VoIP Mobile Phone?
When it comes to mobile, time is literally money. Carriers like AT&T, Verizon Wireless, T-Mobile and the rest make us pay based on how many minutes we use — or in the case of prepaid plans, expect to use. If we want to talk more, we can expect to pay more.
Dairy Queen makes store locator core of mobile strategy
Fueled by growth in traffic from WAP site users, burger-to-shakes restaurant chain Dairy Queen has further extended its mobile reach through the launch of an application for Apple’s iPhone.
Mobile Marketing Magazine
Fashion brand Dockers and music discovery service Shazam have developed an integrated program that allows consumers who watch the new Dockers ‘Men Without Pants’ TV commercial to use their mobile devices to engage at a deeper level with the brand. Once the ad is ‘shazamed’, viewers will link directly to a branded-content site.
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