Mobile Industry News 1/29/10
British Firm Starts iPad App Fund
Less than 24 hours after Apple introduced the iPad, a British media company announced plans for an app development fund for the device.
iPhones keeping ski resorts honest on snow reports
Ever hit the slopes only to find 4 inches of fresh snow instead of the 8 inches you were promised? That may be because ski areas have exaggerated their snowfalls on weekends to entice skiers, according to a study by two Dartmouth College professors.
Barclays Predicts Ad Rebound, Easing Print Pain
minOnline
In a striking spot of optimism, Barclays Capital adjusted its estimates of U.S. marketing spending for 2010 upward considerably from previous predictions. For magazines in particular, the analysts changed an earlier forecast of -10% growth to only -3%.
eMarketer
Marketers will continue to shift dollars from traditional to digital media in 2010, but simply including online ad campaigns and social media efforts is not enough for an effective marketing mix
Grammys places app center-stage in marketing campaign
The Recording Academy has launched an iPhone application to extend the Grammy brand and its “We’re all fans” marketing campaign.
How the iPad Helps Mobile Ad Firms — and Hurts Traditonal Online Advertisers
Mobile marketers are wasting no time trying to cash in on the iPad hype. Jumptap this morning crowed that it was the first to offer a mobile ad solution for Apple’s new tablet, and Motally is extending its analytics offering to support the gadget. The early moves indicate that the iPad will be a battleground between the pure-play mobile advertisers and traditional Internet ad firms. And the lack of Flash support on the iPad tilts the field heavily in favor of the mobile guys.
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