Mobile Industry News 2/2/10
Consumer Goods Marketers Go Beyond Ads with Online Video
eMarketer
Marketers across categories are racing to take advantage of the proliferation of online video content and consumers’ increasing engagement with that content. And the consumer products sector is no exception.
Bravo, foursquare Team For Mobile Brand Experience
Bravo Media has teamed with mobile social network foursquare to launch a branded experience on its site. Starting today, the partnership includes network branded "badges" and special prizes for "check-ins" at Bravo-themed locations. BlackBerry, iPhone, Palm Pre Android and Bravo apps can access the service.
Zagat expands app features, adds iPad capability
In an effort to improve consumer interaction and increase usage, Zagat Survey has updated its iPhone application, Zagat To Go, to include offline sync and augmented reality.<image001.gif>
App directory Appolicious buys professional app review site AppVee
VentureBeatThey’re like chocolate and peanut butter. Appolicious, an iPhone / Android app review site with social network tools built in, has acquired AppVee, which carries 1,100 professional video reviews, both for iPhone at AppVee.com and for Android at AndroidApps.com. Terms of the deal were not disclosed.
Aricent launches “experience engineering” to help mobile carriers launch gadgets
Why can’t mobile phone companies design hardware and create services that are as awe-inspiring as those created by Apple?
PAYware mobilizes credit card buying, takes on Square
As business and commerce go mobile, payment technology is playing catch-up, trying to come up with a simple and powerful way to allow businesses to accept credit card payments on the go (because who even uses cash anymore?).
Hulu's Plans Include Embracing Any Mobile Device
Hulu, the second-most popular video streaming service after YouTube, has had an on-again, off-again view on mobile, and at the moment it’s back on.
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