Mobile Industry News 2/5/10
Social media vies for MVP honors at Super Bowl XLIV
Fierce Mobile Content
Super Bowl Sunday is just hours away--a record 100 million viewers worldwide are expected to tune in to this year's matchup, which pits the New Orleans Saints against the Indianapolis Colts, and industry analysts forecast that advertisers will spend more than $200 million to promote their brands during the game.
(Quattro is the exclusive partner of the NFL and host their mobile site, their Superbowl site and the Superbowl 44 Twitter stream.)
80% of American mobile sites have global audience, says Motally report
Mobile analytics firm Motally publishes a monthly report on mobile website and application usage. This month’s report, to be published later today, finds that 80% of mobile websites have substantial traffic from around the world.
Sixteen iPhone apps dedicated to Superbowl XLIV
The Loop
It’s going to be a big weekend for football fans. The New Orleans Saints and the Indianapolis Colts take the field in Miami, Florida on Sunday to decide this year’s Super Bowl champion.
Mobile ad campaigns 5 times more effective than online: InsightExpress study
Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.<image001.gif>
Siri launches an iPhone personal assistant that actually works
The “personal assistant” label gets attached to a lot of websites and applications, but it’s always an exaggeration. Usually the service in question can only tackle a small slice of what a human assistant would do, such as organizing your emails.
Online Media Daily: SlingPlayer App Cleared For ATandT 3G Network
Sling Media's iPhone app for watching home TV remotely is finally coming to ATandT's 3G network almost a year after being banned as too much of a bandwidth hog.
A pretty chart of top apps for iPhone, Android, BlackBerry
Mplayit, maker of the mobile app catalog that lives inside Facebook, will release a report later today that lists the top games in their collection. Tetris, The Sims 3, and Wheel of Fortune are among the winners. So are Tap Tap Revenge and Rock Band.
Whitepaper Looks at Mobile in Retail
Mobile Marketing Magazine
GS1, a global standards organisation dedicated to the design and implementation of global standards and solutions in supply and demand chains worldwide, has released a Whitepaper looking at the opportunities for mobile in the retail sector.
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