Blogs

Mobile and fashion, mobile's impact on retail and CBS building heavily on mobile for March Madness

Mobile Industry News 3/8/10

Apple's new iPad commercial debuts, the future of iPad games and new research on growing smartphone usage

Mobile Industry News 3/5/10

The Oscar goes to Apple, New York Times launches another iPhone app, and Apple stock hits its all time high

Mobile Industry News 3/4/10

Apple is the world's most admired company for the 3rd year in a row, higher price-point iPhone apps are selling widely, and Teletext's iPhone app has more than 300K downloads

Mobile Industry News 3/2/10

Penguin to leverage the iPad, social networking habits of men and women and NBC scores big with mobile for the Winter Olympics

Mobile Industry News 2/26/10

And the winner is . . . , the AP's new iPad App and Smartphones as a medical device

Mobile Industry News 2/24/10

iTunes hits 10 Billion, two thirds of the world's population are mobile subscribers and ScanLife linking consumers and products

Mobile Industry News 2/23/10

Apple drives Q4 09 phone sales, Mac usage at work on the rise and Gartner sees big growth in 2010 for handsets

Mobile Industry News 2/22/10

Apple rated number 1 in reliability for the third year in a row, Apple is expanding rapidly in computer sales in Europe and the growing power of the iPod

Mobile Industry News 2/16/10

Apple tops Barron's list for best brands of 2010, a new study shows 600% growth in mobile web traffic in the last year, and Wired magazine showcases its soon to be released iPad app

Mobile Industry News 2/15/10

iPad driving App development, mobile apps and the Winter Games, and our friends at Gawker make their first acquisition

Mobile Industry News 2/12/10

iPhone is spreading the love this Valentine's Day, iPad is among the most tweeted brands and the Mobile World Congress kicks off on Monday

Mobile Industry News 2/9/10

Cars.com driving mobile downloads from Super Bowl ad, Zagat and Foursquare and mobile banking on the rise

Mobile Industry News 2/8/10

Charlie rose loves the iPad, Kodak is going mobile and Vanity Fair's new app

Mobile Industry News 2/5/10

Social media and the Superbowl, US mobile sites have a global audience and a new study shows mobile to be 5 times more effective than online

Mobile Industry News 2/4/10

iPhone's market share continues to grow, smartphones hit a new record in Q4 and mobile ticketing will see huge growth

Mobile Industry News 2/3/10

Online retailers driving sales in mobile, Gameloft driving big revenue with iPhone apps, and the promise of mobile is here

Mobile Industry News 2/2/10

Video driving consumer engagement, Zagat expanding into the iPad and new mobile payment opportunities

Mobile Industry News 2/1/10

App Store 101, social media and the World Economic Forum in Davos, and perspectives on future iPad apps

Mobile Industry News 1/29/10

iPad app fund emerges in the UK, Barclays releases an optimistic view of ad spending in 2010, and iPhones are keeping skiers informed about the conditions on the slopes.

Mobile Industry News 1/28/10

iPad and the mobile advertising landscape, developers already starting on new creations for the iPad, and iPhone apps for the Grammies and MenuPages

Mobile Industry News 1/27/10

Apple launches the iPad, Bloomingdale's is using mobile to create an interactive store window, and Verizon's earning numbers

Mobile Industry News 1/26/10

Apple's record breaking quarter, Marketing Profs on what works in mobile advertising, and new ways to measure mobile internet usage

Mobile Industry News 1/25/10

Apple tops sales forecasts, Ad Age names agencies of the year, and Gartner predicts more than 21.6 billion app downloads by 2013

Mobile Industry News 1/22/10

Mobile drives Valentine's Day gift giving, 2010 will see massive mobile app growth, and GQ is driving issue sales via iPhone

Mobile Industry News 1/21/10

App usage will soar in 2010, Coke's mobile video is out-performing its online counterpart and the White House launches an iPhone app

Mobile Industry News 1/20/10

Accenture sees mobile as a primary driver of growth, industry executives see mobile as a channel to reach directly to consumers and Pocket God has sold more than 2 million copies of it's paid app

Mobile Industry News 1/19/10

Gartner predicts $7 billion in mobile app revenue in 2010, restaurants and hotels driving sales via mobile and the mobile campaign for Haiti's lasting impact

Mobile Industry News 1/18/10

Gartner says mobile ads will play a bigger role in the app ecosystem, the best of iPhone apps for the week and mobile donations to Haiti continue to grow

Mobile Industry News 1/15/10

Mobile donations to Haiti continue to grow, Voda shipping big iPhone numbers and TCM finds a home on iPhone

Mobile Industry News 1/14/10

Mobile generates more than $2MM in aid for Haiti, comScore releases research on what consumers expect from their phones and implications of the shift from PCs to mobile

Mobile will surpass PCs as the primary source of internet access by 2013 according to Gartner, new meaning for the idea "you can take it with you" and mobile apps as a serious revenue stream for traditionally non-mobile companies

Mobile Industry News 1/12/10

Mobile broadband continuing to grow, mobile analytics gets another boost and more free apps coming to a phone near you

Mobile Industry News 1/11/10

More than half of consumers in 11 international markets used their mobile phones in-store during the 09 holiday season, Boston's thriving tech scene, and the emergence of mobile financial services

Mobile Industry News 1/8/10

The emergence of mobile is one of the bright spots for Americans in the past decade according to Pew, CBS leverages a Katie Couric branded news app, and mobile TV coming to a phone near you.

Mobile Industry News 1/7/10

Panasonic app is a brand building channel, a new visual voicemail app and iPhone users are the best target for gaming compainies

Mobile Industry News 1/6/10

Juniper sees a coming boom in Augmented Reality, ABI projects staggering growth in mobile consumer electronics in the next 5 years and Quantcast reports mobile web traffic grew 148% worldwide in the past year

Happy New Year from Quattro Wireless

Happy New Year from Quattro Wireless!

Mobile Industry News 1/4/10

You can have your own mobile app, Mobile analytics teaming up with comScore and Frost predicts the explosion of mobile payments.

Mobile Industry News 12/30/09

Ford pushing the envelope with mobile, more big brands venture into the mobile app space and mobile couponing in 2010

Mobile Industry News 12/29/09

Mobile commerce continues to grow, Apps have a very good holiday season and more network investments coming to a DMA near you

Mobile Industry News 12/28/09

Another big holiday season for Apple's iPhone and iPod Touch, massive growth expected in the Android OS App Market in 2010 and survey results highlighting the importance of the mobile application ecosystem for publishers

Achieving Mobile Advertiser Goals – Best Practices and Trends - Eswar Priyadarshan, CTO

You probably have been deluged by a surfeit of 2010 Predictions in Advertising, Mobile and Mobile Advertising by now. But nobody is really trying to break it down for you, the Agency or Advertiser, in terms of what’s worked before and what’s going to work in the brave new world of mobile ads.

Mobile Industry News 12/21/09

Mobile drives 20 times higher engagement than online advertising according to industry giants like EMI and L'Oreal, mobile ranks among consumers' favorite innovations of the decade and mobile driving huge growth over the holidays

Mobile Industry News 12/18/09

iPhone continues to grow oversea, mobile for B2B and the more entertainment companies leveraging mobile in the year to come.

Mobile Industry News 12/16/09

Coke is finding big success with mobile, Morgan Stanley releases their Mobile Internet report and predictions on the rise of mobile TV.

Mobile Industry News 12/14/09

An interview with marketing manager of Ford where he discusses the Quattro Wireless created and hosted Ford mobile presence including the Fiesta reservation site, Apple continues to surprise Wall St. with strong sales and Android's growing role in the mobile ecosystem

Mobile Industry News 12/10/09

Exclusing mobile application research, mobile image recognition, 7-Eleven's new mobile campaign and Diageo going mobile

Mobile Industry News 12/9/09

The best mobile games of the year, more investment in mobile infrastructure and mobile web browsers battle it out

Mobile Industry News 12/8/09

Broadcasters see mobile as an essential element in their offerings, more mobile video to come and mobile and James Cameron's new movie Avatar

Mobile Industry News 12/7/09

Mobile marketing 3.0, Lufthansa's mobile offerings and one potential impact of the growing ranks of iPod Touch owners

Mobile Industry News 12/4/09

Mobile outlook for 2010, more retailers turning to mobile and massively-multiplayer games coming to a phone near you.

Mobile Industry News 12/3/09

The habits of the mobile web audience, the outlook on mobile spend and the spread of mobile apps

Mobile Industry News 12/2/09

Mobile and the future of shopping, Twitter co-founder's new company and Hollywood (Video) goes mobile

Mobile Industry News 12/1/09

Black Friday meets the mobile phone, the future of augmented reality and the demographics of mobile

What can I do to increase eCPM in my App?

I was one of the panelists at an app developer conference recently when one of the developers asked, “What advice would you give me on steps I can take to improve eCPM within my App?”.

Mobile Industry News 11/25/09

New investments in 4G, another distribution channel for the iPhone in the UK and prepaid Blackberries. Just a few of the mobile industry stories that caught our eye today.

Mobile Industry News 11/24/09

Mobile and the holidays, virtual goods sales and the launch of the AT&T's mobile broadband. Big day in mobile news.

Mobile Industry News 11/23/09

What's the future of apps, the future of the iPhone/AT&T relationship, and the holiday season's upcoming smartphones? Have a look at some of the key stories of the day that address these issues and more.

Mobile Industry News 11/20/09

Friday November 20th mobile news highlights with stories on Sony, Twitter's advertising rollout, and the MMA's new definition of mobile marketing

Mobile Industry News 11/17/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq

Mobile Industry News 11/16/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 11/10/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Ads Get a Boost with Google Analytics - Eswar Priyadarshan, CTO

We have seen a flurry of announcements in recent weeks that point to an inflection moment for the mobile internet. Smartphone announcements galore, Adobe Flash goes mainstream and now perhaps the one most significant for awakening many advertisers to the potential of the mobile channel – Google announcing the expansion of Google Analytics to mobile . . .

Our view on the Google acquisition of AdMob

Today’s acquisition of AdMob by Google is great for the industry – it shows the importance of the mobile advertising market and how vital it is for both advertisers and publishers to have access to mobile specialists to make the most of the medium; even a sophisticated company with deep resources like Google felt the need to acquire a mobile expert to really make inroads in this space . . .

Mobile Industry News 11/9/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Quattro Wireless Mobile Solutions

Quattro Wireless has turnkey solutions for advertisers trying to reach holiday shoppers or sports fans no matter what the brand or campaign goals may be . . .

Mobile Industry News 11/5/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 11/4/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 11/3/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Smartphones Explained: The Advertiser Perspective - Eswar Priyadarshan, CTO

This is the third in a series of posts providing perspective on the rise of the Smartphone. The first post defined the Smartphone space, the second post provided a Point of View from a Publisher’s perspective and this post will switch focus to the Advertiser’s perspective . . .

Mobile Industry News 11/02/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/29/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/28/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Q2 2009 Mobile R.O.I. Report for Brands

Today we released the first Mobile R.O.I Report for Brands: Results and Objectives Indexes for Mobile Advertising. You can access the executive summary Download Quattro Wireless Mobile R.O.I. Summary October 2009, and receive the full data set by emailing .(JavaScript must be enabled to view this email address).

It’s Our 3rd Birthday!

I can’t believe it has been three years since we literally cooked up Quattro Wireless in my basement. So much has taken place in that span of time that has led us down the winding road to the Quattro you see today . . .

Mobile Industry News 10/27/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/22/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/21/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/20/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Smartphones Explained: The Publisher Perspective – Eswar Priyadarshan, CTO

In last week’s post, I began to define and categorize the world of Smartphones. I promised to follow-up with posts viewing the Smartphone opportunity from both the publisher and advertiser perspective. This week I’ll focus on the publisher . . .

Mobile Industry News 10/19/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/16/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/15/2009

Quattro Wireless’ daily take on interesting and important news for the mobile industry. See something we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/14/09

Quattro Wireless’ daily take on interesting and important news for the mobile industry. See something we missed? Post it in the comments or send it our way on twitter @intheq . . .

Smartphones Explained - Eswar Priyadarshan, CTO

Friday, October 9, saw a news article featuring two names you never thought you’d hear in the same breath – Steve Ballmer and Giorgio Armani – announcing the release of an Armani branded Windows Mobile Smartphone. This odd couple pairing was yet another news story in a several month long drumbeat of stories about the inexorable march of the Smartphone into consumers hands . . .

Mobile Industry News 10/13/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/08/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/07/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/06/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/05/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Mobile Industry News 10/01/09

Quattro Wireless' daily take on interesting and important news for the mobile industry. See something today that we missed? Post it in the comments or send it our way on twitter @intheq . . .

Product Update: Engaging New Ads - Eswar Priyadarshan, CTO

We are seeing the rapid convergence of the mobile and PC-based Internets, with mobile leading the way in innovation, engagement and relevancy as the always-there, always-on medium. Marketers and agencies have to rapidly learn — and continually relearn — how to “think mobile” with each innovation . . .

The View From 30,000 Feet - Andrew Miller, CEO

2009 has truly been the Year of Mobile Advertising! Sure, we have all heard it before. The promise of the always on, most personal of devices has fooled analysts and entrepreneurs alike for more than a few years now. I can honestly say that 2009 has been a breakout year for the mobile ad space and for Quattro particularly . . .