Achieving Mobile Advertiser Goals – Best Practices and Trends - Eswar Priyadarshan, CTO

You probably have been deluged by a surfeit of 2010 Predictions in Advertising, Mobile and Mobile Advertising by now. But nobody is really trying to break it down for you, the Agency or Advertiser, in terms of what’s worked before and what’s going to work in the brave new world of mobile ads.

What can I do to increase eCPM in my App?

I was one of the panelists at an app developer conference recently when one of the developers asked, “What advice would you give me on steps I can take to improve eCPM within my App?”.

Mobile Ads Get a Boost with Google Analytics - Eswar Priyadarshan, CTO

We have seen a flurry of announcements in recent weeks that point to an inflection moment for the mobile internet. Smartphone announcements galore, Adobe Flash goes mainstream and now perhaps the one most significant for awakening many advertisers to the potential of the mobile channel – Google announcing the expansion of Google Analytics to mobile . . .

Smartphones Explained: The Advertiser Perspective - Eswar Priyadarshan, CTO

This is the third in a series of posts providing perspective on the rise of the Smartphone. The first post defined the Smartphone space, the second post provided a Point of View from a Publisher’s perspective and this post will switch focus to the Advertiser’s perspective . . .

Smartphones Explained: The Publisher Perspective – Eswar Priyadarshan, CTO

In last week’s post, I began to define and categorize the world of Smartphones. I promised to follow-up with posts viewing the Smartphone opportunity from both the publisher and advertiser perspective. This week I’ll focus on the publisher . . .

Smartphones Explained - Eswar Priyadarshan, CTO

Friday, October 9, saw a news article featuring two names you never thought you’d hear in the same breath – Steve Ballmer and Giorgio Armani – announcing the release of an Armani branded Windows Mobile Smartphone. This odd couple pairing was yet another news story in a several month long drumbeat of stories about the inexorable march of the Smartphone into consumers hands . . .

Product Update: Engaging New Ads - Eswar Priyadarshan, CTO

We are seeing the rapid convergence of the mobile and PC-based Internets, with mobile leading the way in innovation, engagement and relevancy as the always-there, always-on medium. Marketers and agencies have to rapidly learn — and continually relearn — how to “think mobile” with each innovation . . .

Apple iPhone OS 3.0 and The Great iPhone Ecosystem

Apple previewed its iPhone OS 3.0 software yesterday, revealing a bunch of new features.

On the consumer side, more than 100 new features will be available to iPhone and iPod touch users this summer, including cut, copy and paste; MMS; landscape view for mail, text and notes; stereo Bluetooth; syncing Notes to the Mac and PC; Push notification for Email and IM and parental controls for TV shows . . .

iPhone And Mobile Application Best Practices

The Apple iPhone revolutionized the mobile industry in 2007 by launching a full-featured portable computer complete with a built-in cell phone and high-speed Internet connection . . .

Best practices for building iPhone-adapted mobile sites

This year will be viewed as the year that the mobile Web went from a question mark to a reality, thanks to the Apple iPhone and its full Web browser capability . . .

Mobile Browsers In A Hybrid World

iPhone 2.0, iPhone 3G, iPhone applications and the arrival of mobile browsers like Skyfire are prompting a lot of questions about the future direction of content adaptation for mobile and mobile advertising . . .

The Mobile Phone OS Playoffs

If the various mobile phone OS vendors were to be considered professional sporting teams, I think it’s safe to say that the playoffs have begun with the Nokia acquisition of Symbian . . .