Achieving Mobile Advertiser Goals – Best Practices and Trends - Eswar Priyadarshan, CTO
You probably have been deluged by a surfeit of 2010 Predictions in Advertising, Mobile and Mobile Advertising by now. But nobody is really trying to break it down for you, the Agency or Advertiser, in terms of what’s worked before and what’s going to work in the brave new world of mobile ads.
What can I do to increase eCPM in my App?
I was one of the panelists at an app developer conference recently when one of the developers asked, “What advice would you give me on steps I can take to improve eCPM within my App?”.
Smartphones Explained: The Advertiser Perspective - Eswar Priyadarshan, CTO
This is the third in a series of posts providing perspective on the rise of the Smartphone. The first post defined the Smartphone space, the second post provided a Point of View from a Publisher’s perspective and this post will switch focus to the Advertiser’s perspective . . .
Smartphones Explained: The Publisher Perspective – Eswar Priyadarshan, CTO
In last week’s post, I began to define and categorize the world of Smartphones. I promised to follow-up with posts viewing the Smartphone opportunity from both the publisher and advertiser perspective. This week I’ll focus on the publisher . . .
Smartphones Explained - Eswar Priyadarshan, CTO
Friday, October 9, saw a news article featuring two names you never thought you’d hear in the same breath – Steve Ballmer and Giorgio Armani – announcing the release of an Armani branded Windows Mobile Smartphone. This odd couple pairing was yet another news story in a several month long drumbeat of stories about the inexorable march of the Smartphone into consumers hands . . .
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