Points of View

Adobe Flash Player 10 is harbinger of mainstream mobile rich media
Eswar Priyadarshan, CTO
Adobe announced the launch of Flash Player 10.1 on Oct. 5 with a simple yet powerful value proposition: the full power of rich Web content and video across computers, netbooks and mobile phones, except directly on the iPhone. . .
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The Rich In Rich Media – Goals, Design and Results
Jon Altschuler , Chief Creative Architect
Eswar Priyadarshan, CTO
The introduction of the Apple iPhone in 2007 and the T-Mobile G1 in 2008 has fostered an explosion of creativity in the mobile advertising space. The full browser capabilities of these devices, combined with the touch screen user experience, have moved mobile display advertising to the forefront of ad innovation. . .
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How to Make a Valuable Impression
Steven Rosenblatt, SVP Advertising Sales
Mobile is defined by Merriam-Webster as “capable of moving or being moved.” By advertising on the mobile web or in a mobile application, you are not only making your brand message “capable of moving” with the consumer, but you are also providing them the opportunity to “be moved” by the experience. . .
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Take Advantage of Mobile Applications
Eswar Priyadarshan, CTO
The Apple iPhone revolutionized the mobile industry in 2007 by launching a full
computer complete with a built-in cell phone and high-speed Internet connection. . .
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Mobile beats Internet in ROI: Study
Giselle Abramovich
Mobile is measurable and drives return on investment even more than the Internet, according Quattro Wireless, a mobile advertising network. . .
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Best practices for building iPhone-adapted mobile sites
Eswar Priyadarshan, CTO
This year will be viewed as the year that the mobile Web went from a question mark to a reality, thanks to the Apple iPhone and its full Web browser capability. . .
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