Company Recognized for Game-Changing Strategy in Mobile Advertising
Waltham, Mass. - January 23, 2008 - Quattro Wireless today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Quattro Wireless was selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Quattro Wireless was named to the OnMedia 100 list because of its innovative mobile advertising and publishing approach. Quattro Wireless' unique GetMobile platform makes it easy for publishers and advertisers of all sizes to take advantage of all the mobile Web has to offer. Quattro Wireless has already mobilized more than 50 premier sites including Univison, Playboy.com, TheStreet.com and Boston.com, which they then match with their inventory of top-tier mobile advertisers such as Procter & Gamble, LionsGate Films and General Motors.
Quattro Wireless and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEOs from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
"It's an honor to be recognized as an innovator in the competitive mobile ad space," said Andy Miller, CEO of Quattro Wireless. "As mobile Web usage continues to accelerate, our unique GetMobile platform and proprietary juicing technology will fuel this growth by creating sites that people can easily use and that advertisers can easily monetize."
The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world. A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.
About Quattro Wireless
Quattro Wireless brings publishers, advertisers, and wireless operators together to embrace the mobile Web. The company matches global advertisers with its network of exclusive publisher inventory. Through its GetMobile™ platform, Quattro empowers advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. The result is device-optimized, dynamic mobile Web sites and mobile advertisements that provide a superior user experience and high advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.
For Quattro Wireless:
fama PR
Keri Bertolino
Tel: 617-758-4148
Email: quattrowireless@famapr.com
For AlwaysOn:
Voce Communications
Leah McLean
Tel: 415-308-7928
Email: lmclean@vocecomm.com
