Mobile URL: www.nfl.com
Taking the Most Recognized Sports Brand In The World Mobile

When the NFL looked to take their content to the mobile web across all carriers and devices, they turned to Quattro Wireless. Recognizing a significant opportunity to harness a key audience in an open web, mobile internet experience, the NFL juiced their mobile footprint with Quattro's full platform and mobilization services.

Overview

Quattro dedicated all platform products and services to creating an innovative and interactive mobile experience for the off-deck launch of NFL.com including:

• NFL site origination using Quattro mobilization and building tools
• Site hosting and ad serving by Quattro platform
• Engaged patented re-director to move from a wap.nfl.com to www.nfl.com mobile web address
• Developed special event-based sites: Superbowl & NFL Draft
• Quattro delivered exclusive brand name site sponsors for special event sites as well as high profile advertisers for main NFL.com presence

Result

By utilizing Quattro, North America's Best Performing Mobile Ad Network, the NFL realized the following results:

• Page views skyrocketed 30X in the course of the 2007 season
• Click through rates on all ads smashed industry averages
• Quattro photo gallery widget section leveraging Quattro's juicing technology and averaged 6 page views per user