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Superpages iPhone App Download Campaign Succeeds with Quattro Wireless

Objective

Drive downloads of the Superpages® application for local information among iPhone users to drive the app from below the top 100 to the top 10 in the highly-competitive lifestyle category.
 
Strategy and Program

  • Target ads to the Quattro Wireless iPhone in-app network

  • Drive directly to the App Store via click-to-download banners

  • Optimize results in real-time with Q Elevation targeting technology and creative rotation

  • Track all conversions by application and by creative

 
Results

  • Over 87 million ad impressions served in 7 weeks*

  • Resulted in more than 12,000 direct Superpages® application downloads with an average CPA lower than $2.60*

  • Overall conversion rate of 3%*

  • Quattro significantly out preformed competitive mobile ad networks in both the scale of impressions delivered, and the CPA for the campaign**

  • Superpages® reached a ranking of #9 in the Lifestyle category from a position outside of the Top 100 and after the campaign ended maintained a higher ranking than prior to the campaign (between 80-90**)

 

Sources: 
*Quattro Wireless campaign performance data
** TM Advertising