Targeting and Ad Serving

We ensure the right audience for each message with our unrivaled, proprietary mobile-specific dynamic targeting and ad serving platform that maps behavior to discrete audience segments -- Q Elevation.

Q Elevation powers the delivery of every ad impression based on:

• Extensive privacy-friendly behavioral data

• External data validation and augmentation

• Enhanced predictive segmentation

The Q Elevation technology exponentially improves mobile advertising results.
Working in conjunction with Q Elevation, campaigns can also be targeted based on the following parameters:

• Contextual: Media Type (App, Mobile Web, Video, SMS), Channel, Publisher, Site

• Demographic: Gender, Age, HHI, Ethnicity, Education (based on registration information and non-PII data)

• Location and time: DMA, time of day/day of week

• Mobile Device: Our Mobile Lab maintains and continually updates more than 100,000 device profiles and more than 40 different device attributes, including: Carrier, Device Class, Device Manufacturer, Device Model, Screen Size, Touch Screen, Qwerty Keyboards, Video Enabled, WiFi Enabled, Operating System, Browser