MobileURL: www.univision.com
The Hispanic Internet: Connected

To cater to a demographic who overwhelmingly embrace the mobile web as a natural extension of the wired web experience, Univision needed to create a feature-rich, personalization-driven experience for their predominantly Hispanic-influenced and mobile-savvy audience. As such, Univision established an exclusive development and business alliance with Quattro.

The Univision Movil site has become the leader for Hispanic content on the mobile Web and mirrors closely the special events and broadcast initiatives of the parent Univision Television Network.

Overview

Univision has partnered with Quattro to receive the following services:

• Quattro mobilization and building tools for Univision Movil site
• On deck site solutions developed by Quattro
• Site hosting and ad serving by Quattro platform
• Developed special event-based sites: World Cup, Belleze Latina (TV-specific)
• Quattro delivered exclusive site sponsors for special event sites as well as high profile advertisers in conjunction with the Univision in-house ad sales team

Results

With Quattro, North America's Best Performing Mobile Ad Network, Univision achieved the following results:

• Univision.com is the most highly trafficked Spanish language site in North America
• Click through rates tower above industry averages across all ad types
• Partnering with top carriers for on-deck placement to foster site growth